Screenshot style breakdown
Sampled from 6 of Animal Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CC4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
With Animal Tracker, you can follow the movements of wild animals all over the world that are being tracked in near-real time! These movements are collected by tiny GPS tags carried by the animals and are stored at Movebank, a free online infrastructure used by hundreds of researchers to manage, share, analyze, and archive animal movement data. You can easily participate in our scientific research projects: Upload your real-life observations and photos of our tagged animals to Animal Tracker. Your observations are crucial for our scientists! We can determine the positions of the tagged animals but we are lacking behavioral observations - we can interpret our data much better with your additional observations. Therefore: become a scientist, become an Animal Tracker!
App details
What you can learn from Animal Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Animal Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Animal Tracker runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CC4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.