Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Potbelly Sandwich Works's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCB41C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Enjoy an all-new Potbelly app, rebuilt from the ground up to make your mobile ordering experience faster, easier, and more rewarding than ever! Whether you’re craving an oven-toasted sandwich, salad, or soup, we’ve got you covered. Plus, when you sign up for Potbelly Perks, you’ll be earning coins towards free food with every order. QUICK BROWSE: Find your favorites with streamlined craveable menu. SIMPLE CUSTOMIZATION: Add or remove toppings with ease. FAST CHECKOUT: Order confidently on the go. EASY REWARDS: Convert coins, track progress, and earn treats. DELIVERY AND IN-SHOP PICKUP OPTIONS: So you can Potbelly anywhere and bring the good vibes with you. CATERING: It's easier to feed your crew…or hey, maybe you're just reallllllllly hungry.
App details
What you can learn from Potbelly Sandwich Works
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Potbelly Sandwich Works's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Potbelly Sandwich Works runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCB41C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.