Sampled from 4 of Rakuten TV(旧:楽天SHOWTIME)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#3C94CC accent
#FFFFFF text
Rakuten TV(楽天TV)は映画(洋画・邦画)、海外ドラマ、韓国ドラマ、アニメ、パ・リーグなど、多彩なジャンルのコンテンツを揃える楽天の動画配信サービスです。 ■本アプリについて ・Rakuten TVの動画コンテンツをiOS、iPadOS端末で視聴できる再生専用アプリです。 ・アプリ内でコンテンツをレンタル・購入することはできません。 ・アプリをご利用になるには、楽天IDが必要です。 ・楽天IDをお持ちでない方は、本アプリをご利用いただけませんので予めご了承ください。 ■多彩な再生機能 ・倍速 / スロー再生 ・バックグラウンド再生 ・Picture in Picture再生(小窓再生) ・Chromecast再生 ・オフライン再生 ■主な配信ジャンル 映画(洋画、邦画)、海外ドラマ、国内ドラマ、韓国ドラマ、台湾・中国ドラマ、アニメ、キッズ、パチンコ・パチスロ、アイドル・グラビア、宝塚、スポーツ、ミュージック、バラエティ、ドキュメンタリーほか、パ・リーグのLIVE配信など ■マルチデバイスでいつでもどこでも簡単に スマートフォンをはじめ、パソコン、タブレット、テ…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Rakuten TV(旧:楽天SHOWTIME)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rakuten TV(旧:楽天SHOWTIME) runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C94CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.