Sampled from 5 of Canada Press's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C3C3C bg
#575757
#FCDC1C accent
#FFFFFF text
Explore more than 500 news feeds from 110 Canadian newspapers and magazines. *** ALL THE NEWS IN A SINGLE APP *** ► Daily press (National & local) ► Weekly press ► Monthly press ► Internet press Among the features : ▷ Locate local newspapers near your location. ▷ Receive by push the latest updates of your favorite newspapers. ▷ Share news with your friends ▷ Search articles by keywords *** FREE APP *** Enjoy this amazing app. *** PREMIUM SUBSCRIPTION *** - Remove advertising in the app - Remove limit on the number of posts - Direct access to website reader (when available) END USER LICENSE AGREEMENT : https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ PRIVACY POLICY : http://www.babdreams.com/privacy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Canada Press's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Canada Press runs a dark set with one background colour (#3C3C3C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCDC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.