Sampled from 6 of Weight Loss Diet Meal Plan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4DC94 bg
#9EC182
#748C14 accent
#111111 text
Losing weight is hard to do without knowledge of what to eat and where to find recipes. Well, we’ve got you covered with our weekly meal plan full of healthy, delicious and balanced meals. Whether you're trying to lose weight for health reasons or just to look good in a bikini, this app can help. We've gathered well-rounded recipes and put them into meal plans just for you. A balanced selection of breakfast, lunch, dinner and snack recipes right at your fingertips, this app will help you succeed at weight loss. Combine it with a regular exercise routine and you’re golden. Every week you'll get a new meal plan hand-picked by us and there's even a shopping list for your convenience. The app has also been designed to work great on both the iPhone and the iPad. There's nothing to lose (except some pounds) since the app includes 1 free week of full access to the meal plans and recipes.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Weight Loss Diet Meal Plan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Weight Loss Diet Meal Plan runs a light set with one background colour (#B4DC94) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #748C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.