Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of UNIQLO AU's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC0404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover effortless shopping and effortless style — all with the UNIQLO app. Explore the latest men’s, women’s and kids’ clothing collaborations, inspire your style with fresh fashion ideas, and claim exclusive app-only deals. From timeless LifeWear and streetwear favorites to winter HEATTECH thermal layers and breathable AIRism lines for warmer days, be the first to know when the clothing you love most is back in stock. Inspire your clothes shopping Browse styles shared by customers, influencers, and UNIQLO staff members from all over the world and get inspiration for your next outfit. Find ideas for women’s, men’s and kids’ clothing and shop practical, stylish collections for all ages and seasons. Discover online-exclusive sizes and clothing styles you won’t find anywhere else. Kids’ and baby clothes shopping Discover stylish and comfortable clothing for the little ones. From play…
App details
What you can learn from UNIQLO AU
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are UNIQLO AU's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNIQLO AU runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.