Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Discovery Insure's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04ACDC accent
#111111 text
Screenshots
Icon palette
About this app
Discovery Insure offers car insurance that rewards good driving. Through our smartphone-enabled DQ-Track, which incorporates the Discovery Insure app and our Vitality Drive telematics device, Discovery Insure clients get real-time feedback on their driving behaviour, as well as other innovative features. Drive well to get up to R1,500 in fuel rewards every month. To start earning your monthly fuel rewards, you must install a telematics device and link it to the Discovery Insure app. Then, activate your Vitality Drive card through our Discovery Insure app and swipe it whenever you fill up at BP or Shell. You can also get rewards on your Gautrain spend when you link your Gautrain at www.discovery.co.za. Note: The Discovery Insure app uses location services. When you are not driving, it does not use GPS. It uses battery-efficient methods to automatically determine the start of a trip an…
App details
What you can learn from Discovery Insure
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Discovery Insure's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Discovery Insure runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04ACDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.