Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Matalan - Online Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCDCDC bg
#C1C1C1
#9C041C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Experience effortless, affordable online shopping anytime, anywhere with the official Matalan shopping app. Browse our full department range, from the latest clothing for the whole family to must-have homeware and gifts. Keep up to date with hundreds of new arrivals dropping every single week. Whether you are multi-tasking on the go, enjoying a well-deserved quiet moment, or styling your ideal home, our app makes it quicker and easier than ever to browse and shop. Get the modern, relevant look you deserve at prices that perfectly respect your budget. WHY DOWNLOAD THE MATALAN APP? • Never Miss Out - Turn on notifications to be the first to hear about the latest deals, exclusive discounts, sales and new arrivals. • Be First In Line - Rest easy if your favourite item is out of stock - get notified the moment your size is back so you can quickly add it to your basket. • Create Your Perfe…
App details
What you can learn from Matalan - Online Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Matalan - Online Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Matalan - Online Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DCDCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.