Screenshot style breakdown
Sampled from 5 of Alberta Rivers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#1C3C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Obtain the latest information about Alberta’s rivers, including low flow advisories, flood advisories, ice jam advisories and comments issued by Alberta’s River Forecast Centre. View all current surface water data for Alberta. Features: - View all monitoring stations on a map. - Tap stations to view current data and whether flows are low, normal or high. - Receive notifications when new advisories and comments are issued. - Save your own list of important stations for quick reference.
App details
What you can learn from Alberta Rivers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Alberta Rivers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alberta Rivers runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C3C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.