Screenshot style breakdown
Sampled from 5 of 西松屋アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#EC849C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
笑顔としあわせが貯まる！アプリ会員限定 ポイント付与サービス「ミミちゃんスマイルプログラム」スタート！ 西松屋アプリがもっと楽しくもっとお得にリニューアルしました。 ＜ミミちゃんスマイルプログラム＞ 西松屋の店舗でのお買い物をよりお得に楽しむためのアプリ会員向けのサービスです。 店頭でお買い物金額100円ごとに付与されるクローバーを貯めて会員ランクを上げることで、オリジナルノベルティグッズや会員様限定の抽選など様々な特典が受けられます。 〈主な機能〉 「店舗・チラシ」 ○「お店検索」で簡単にお店が見つかります。 ・「都道府県で検索」では、都道府県を指定して検索することで該当するお店を見つけることができます。 ・「現在地から検索」では、GPS位置情報を元に、地図や一覧からお近くのお店を見つけることができます。 ・お気に入り店舗は、「ハート」印をタップするだけで最大30店舗まで登録することができます。 ・お気に入り店舗のチラシ更新後、1時間以内にお知らせが届き、新着チラシを見逃しません。 前日20：…
App details
What you can learn from 西松屋アプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 西松屋アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 西松屋アプリ runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.