Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Blood Donor American Red Cross's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The American Red Cross Blood Donor App puts the power to save lives in the palm of your hand. Donating blood, platelets and AB Plasma is now easier than ever. Features: · Find local blood drives and donation centers quickly and easily · Convenient, easy appointment scheduling and rescheduling · Complete your RapidPass® · Get notified when your blood is on its way to a patient · View the results of your mini-physical · Receive appointment reminders and special blood shortage alert messages · Keep track of total blood donations · Stay updated on special promotions · Earn badges for special donation milestones · Join or create a lifesaving team, recruit other blood donors and view rankings on the Blood Donor Teams Leaderboard · Stay updated on special promotions
App details
What you can learn from Blood Donor American Red Cross
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Blood Donor American Red Cross's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blood Donor American Red Cross runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E41424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.