Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of ロフト's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD404 bg
#DDBA03
#BCB474 accent
#111111 text
Screenshots
Icon palette
About this app
10月15日(木)にロフトアプリが新しくなります！ お買い物でポイントが貯まる「ロフトポイント」や、購入金額に応じて変わる会員ステージなど、より便利でおトクなサービスが始まります。 新しくなるロフトアプリを、どうぞお楽しみに。 【お知らせ】 アプリリニューアルに伴うメンテナンス実施のため、ロフトアプリの各種サービスを一時休止いたします。 休止期間中は、クーポンのご利用、お知らせの閲覧など各種サービスをご利用いただけません。 なお、アプリID画面のご提示は可能です。 ■サービス休止期間 10月4日(日)午後11時～15日(木)午前9時(予定) ※作業状況により終了時間が前後する場合がございます。 お客さまにはご不便をおかけいたしますが、ご理解のほどお願いいたします。
App details
What you can learn from ロフト
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are ロフト's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ロフト runs a light set with one background colour (#FCD404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BCB474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.