Sampled from 3 of ReadOnce for Reddit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C5484 bg
#496B95
#445C1C accent
#FFFFFF text
Imagine if reddit and Tinder had a baby. ReadOnce is a new mobile experience for reddit. Press and Swipe up to Up Vote, Swipe down to Down Vote. It's the fastest way to get access to the content that interests you. The next item is always pre-loaded, so you see content right away. Every other app out there tries to replicate the reddit desktop experience. This just doesn't work. ReadOnce is ground-up designed to be used on mobile as a companion to the desktop site. -Full screen content. No crazy menus. -View your Front Page content or jump into a single subreddit. -Copy or forward links to your social media accounts. See something you'd like to mention (bug or feature request), hit us up at readonce@3x14.us
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ReadOnce for Reddit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ReadOnce for Reddit runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C5484) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #445C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.