Sampled from 4 of VCB Smart OTP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#246C44 accent
#111111 text
VCB Smart OTP is mobile application developed by Vietcombank, VCB Smart OTP genarates 2nd factor OTP on your mobile phone for authentication with Vietcombank services. Please use your current active credentials registered with Vietcombank services in order to register VCB Smart OTP, i.e. mobile phone number for individuals or username for corporates. In case you need any further information, feel free to contact us. Hotline: 1900545413. Or you can visit our website at: www.vietcombank.com.vn
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are VCB Smart OTP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VCB Smart OTP runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #246C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.