Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Alberta Blue Cross®—member app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#1C94D4 accent
#111111 text
- #1123456-78 Jane Doe
- #2+ Pal =
- #3Select an individual Product or service
- #4Direct-bill near you Find a provider with Apple Maps
- #5View Hi Low Risk vistors Viewreport Complete anHRA
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 5.8 words on average (longest 9).
Screenshots
iPad screenshots
Icon palette
About this app
Get paid faster and avoid delay with all you need to access your benefits in one place. With the Alberta Blue Cross® app 100 per cent of health claims can be submitted online, saving you time and money. Simply sign in using fingerprint or facial recognition to take full advantage of being an Alberta Blue Cross® member today. The app offers several convenient features such as • your ID card—making it nearly impossible to forget at home, • online claims submission—in most cases payment is available next business day, • real-time claims history—find out if a claim has been processed with direct deposit date, • cancel or modify a claim—quickly make changes without phoning or waiting on hold, • upload receipts—take a photo of your receipt and upload, • benefit lookup—whether it is for prescription drug, health or dental, you can look up eligibility, how much of a benefit has been used and …
App details
What you can learn from Alberta Blue Cross®—member app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Alberta Blue Cross®—member app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alberta Blue Cross®—member app runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C94D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.