Screenshot style breakdown
Sampled from 5 of My Talking Kitty Cat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C3C3C bg
#575757
#04FC04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Hey, you! Yes, YOU! Do you wanna play? This little kitty cat is looking for a play mate so don't let her play alone. Download this virtual pet and join the adventure! “Meow! Meow! Come and play,” says this cute kitty cat! My Talking Kitty Cat is one of those virtual pet games you will love. She is a charming funny kitty you will want to show off to all your friends. Download the game and join the cat world. This talking cat will sweep you off your feet with her elegance and cuteness. Play cat games with the little kitty and laugh at her silly moves. Once you start playing with this talking cat, all you will want to say is “This cool kitty is my virtual pet.” She will become an angel in the house, loved by the whole family. To hear the kitty talk, say something and she will repeat it in a funny voice. The game is simple and interesting, which is why it belongs to games for toddlers …
App details
What you can learn from My Talking Kitty Cat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are My Talking Kitty Cat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Talking Kitty Cat runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C3C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04FC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.