Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Meta Ads Manager's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4F4DC bg
#ACD6C1
#046C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Stay connected with your campaigns, no matter where you are. Create, edit and get insights from ads across Meta technologies including Facebook, Instagram, Messenger, WhatsApp and more. ● View detailed real-time insights from all your campaigns ● Turn campaigns on and off ● Get quick alerts to know what’s happening with all your ads ● Compare campaigns and ad sets using a side-by-side view ● Switch between Pages and ad accounts
App details
What you can learn from Meta Ads Manager
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Meta Ads Manager's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Meta Ads Manager runs a light set where the background shifts from screenshot to screenshot (first shot #C4F4DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.