Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Affirm: Buy now, pay over time's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC64 bg
#DDB358
#4C4CF4 accent
#111111 text
Screenshots
Icon palette
About this app
Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S., or pay with Affirm on Apple Pay. Why you’ll love the Affirm app: • See your purchasing power front and center • Shop brands with clear, flexible payment options • Discover deals, 0% APR options, and plans over 12 months • Set up AutoPay or easily make early or one-time payments • Request to pay over time with the Affirm Card online or in-store Take your Affirm Card everywhere: • Get a physical card and use it anywhere Visa is accepted in the U.S. • No credit impact to apply, and no card or annual fees • Discover 0% APR options or flexible plans at top brands, in-store and online • Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details. Purchasing po…
App details
What you can learn from Affirm: Buy now, pay over time
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Affirm: Buy now, pay over time's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Affirm: Buy now, pay over time runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCCC64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C4CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.