Screenshot style breakdown
Sampled from 6 of ONWARD - オンワード's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C344C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
オンワード公式アプリが全面リニューアル。 店舗でも、ご自宅でも。オンワードでのお買い物がもっと便利になりました。 23区、組曲、自由区、ICB、ANY SISなど、オンワードグループの人気ブランドのアイテムをいつでもチェック。 欲しい商品を探しやすく、会員証やポイントも便利にご利用いただけます。 店舗とオンラインストアをシームレスにつなぎ、より快適なお買い物体験をお届けします。 ＼初めてのアプリご利用限定／ アプリをインストール後、新規会員登録のうえ初回ログインいただくと、 お買い物に使える500円分のポイントをプレゼント！ ※過去にアプリでログインしたことがない方が対象です。 ※ポイント進呈はお一人様1回限りとなります。 ※ポイントの有効期限は付与日の2か月後の月末までです。 【オンワードアプリの便利な機能】 ■カードレスでポイントがたまる会員証機能 "店舗やオンラインストアで利用できる会員証機能を搭載。 保有ポイントや利用可能ポイントをマイページから確認でき、お買い物をスムーズにお楽しみいただけます。" ■ホーム画面…
App details
What you can learn from ONWARD - オンワード
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ONWARD - オンワード's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ONWARD - オンワード runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.