Screenshot style breakdown
Sampled from 4 of Bankmed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C344C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Bankmed application is simple to use and provides a convenient way to access your information on your Medical Aid - anytime, anywhere. Bankmed Medical Scheme: View your plan benefits and your Savings details, (should your plan include savings). Search for your most recent healthcare claim details with 12 months of claims’ history, view your approved chronic conditions and track benefit usage. Search for a healthcare professional and view your Electronic Heath Record (EHR). Balance members can now access Active Rewards: Active Rewards for Balance members encourages and rewards you for getting active. Achieve your Active rewards weekly exercise goals, earn fitness points and get rewarded with a play on the gameboard to reveal Miles – the rewards currency that you can redeem for a range of exciting rewards in the rewards mall. User notes: The application is available for any Bankmed…
App details
What you can learn from Bankmed
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Bankmed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bankmed runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.