Sampled from 6 of Cuvva's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6454FC bg
#796BFC
#AC14E4 accent
#FFFFFF text
Join the 1 million+ drivers enjoying quick and easy, temporary car, van and learner insurance with Cuvva. Download the Cuvva app, get a quote and be covered in minutes. Lend or borrow a car whenever you need to, or insure your own car until you sort out longer-term cover. Our fully comprehensive policies last from 1 hour to 28 days, so you can: - Drive your new wheels home from the dealership - Share the drive with friends on your next road trip - Borrow a car from your family or friends - Save on a removals van when you’re moving house by borrowing one yourself - Learn to drive for up to 6 hours a day with a provisional licence Whenever you need to get behind the wheel, we’ve got you covered. Once you’re insured, you can manage everything within the app. So, whether you need to book a policy in advance or extend your cover, you can sort it all from your phone. The best part is you d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Cuvva's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cuvva runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6454FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC14E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.