Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Vipps's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FC5C24 accent
#111111 text
Screenshots
Icon palette
About this app
Hei, jeg er Vipps! En veldig, veldig enkel app for å sende penger og betale i Norden. Å vippse er trygt og gjort på et blunk, akkurat som det skal være. Med Vipps kan du: • sende, motta og be om penger mellom Norge, Sverige, Danmark og Finland • forhåndssende gaver med digitalt gavepapir • betale på nett, i butikk og på loppis • sette opp abonnementer og andre faste betalinger • logge inn på nettsider og i apper • lage ønskelister og innsamlingskasser • ta oppgjøret etter middager og helgeturer • betale regningene dine (kun i Norge) • tæppe for å betale på kortterminaler (kun i Norge) For å bruke Vipps trenger du BankID, et norsk/svensk telefonnummer, et norsk/svensk bankkort, en norsk/svensk konto og en e-postadresse. Vipps er tilgjengelig på norsk (bokmål og nynorsk), engelsk, svensk, dansk og finsk. Laget i Norden, med kjærlighet for forenkling.
App details
What you can learn from Vipps
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Vipps's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vipps runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.