Sampled from 6 of Boston 25 News Live's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14448C bg
#345E9C
#94241C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 4.8 words on average (longest 7), mostly ALL CAPS, 50% speak to "you".
Boston 25 News WFXT is helping Massachusetts stay informed and stay connected with our 24/7 news app. Dig deeper on the major news of the day with our live and on-demand videos to keep you plugged in to what’s happening now. Boston 25 News is your guide to: Minute-by-minute weather using Boston 25’s StormTracker Doppler Radar and 5-day Forecast so you know how the weather will impact you. Getting where you need to go on time with live drive times in and out of the Boston Metro Area. Direct sports coverage of the Boston Celtics, Boston Red Socks, Boston Bruins, New England Patriots, New England Revolution and more. Local news that matters for Barnstable, Dukes, Essex, Middlesex, Norfolk, Suffolk, Plymouth, and Worcester counties. National and world news and what it means for you. Engaging content that you can share easily from the app to Twitter and Facebook. Get accessible cov…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Boston 25 News Live's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Boston 25 News Live runs a dark set with one background colour (#14448C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94241C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.