Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MDCalc Medical Calculator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#147C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
MDCalc is the leading clinical decision support app providing 900+ evidence-based calculators, risk scores, and clinical tools to support patient care at the bedside. MDCalc has been trusted by millions of clinicians since 2005. Why Clinicians Choose MDCalc: • Created by Physicians, for Physicians - All tools developed and validated by board-certified physicians • 900+ Clinical Tools - Risk scores, algorithms, dosing calculators, and more with consistent updates and new tools added regularly • Works Offline - Full functionality without internet connection • Evidence-Based - Every tool includes research validation and expert commentary • CME Tracking - Earn CME just by reading through the clinical content surrounding many of our tools • Free Registration - Complete access in under 30 seconds Key Features: Smart Search & Organization • Quick search across all tools • Customiz…
App details
What you can learn from MDCalc Medical Calculator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are MDCalc Medical Calculator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MDCalc Medical Calculator runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #147C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.