Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Nykaa – Makeup/Beauty Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4CCD4 bg
#D6B3BA
#E48C94 accent
#111111 text
Screenshots
Icon palette
About this app
Nykaa is the trendiest go-to online beauty app & wellness destination for men & women. Purchase from over 1 Lakh beauty products & 850+ brands. Buy products that are 100% genuine & reliable, sourced directly from the brands. Get the latest collection of products for men & women through luxury, wellness, makeup, natural skin care, hair care, herbal, perfumes, bath & body, mom & baby products. Buy cosmetics online at the best prices & avail discounts with India’s leading beauty shopping app. Makeup products: Get the best make-up products online at low prices. Browse through our makeup store app to shop for your favorite lipsticks, mascaras, lip glosses, eyeliners, foundations, etc. You can also buy a makeup kit of your favourite brand from our latest collection. Skin care: Buy creams, moisturizers, face masks, lip balms, etc., from our online Skin store. We have a number of sun protect…
App details
What you can learn from Nykaa – Makeup/Beauty Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Nykaa – Makeup/Beauty Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nykaa – Makeup/Beauty Shopping runs a light set where the background shifts from screenshot to screenshot (first shot #F4CCD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E48C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.