Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Safeway - Ingredients for Life's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1CCCDC bg
#18B3C1
#E41424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Shop smarter with the Safeway app — Western Canada's grocery companion for weekly flyers, digital deals, and Scene+ rewards on quality fresh food. WEEKLY FLYERS & GROCERY DEALS Browse your weekly flyer before you shop. Find the best deals on fresh food, meat, produce, and household essentials — all from your phone. Set reminders when new flyers go live each week so you never miss a sale. DIGITAL DEALS & SAVINGS Load digital deals with one tap and save automatically at checkout. Get personalized grocery offers based on what you buy, and stack digital deals with weekly ad sales for maximum savings. SCENE+ REWARDS PROGRAM Earn rewards on every purchase with Scene+. Your digital Scene+ card is built right into the app — scan at checkout to collect points automatically. Redeem points for free groceries, access members-only pricing, and earn bonus points on featured items. Your rewar…
App details
What you can learn from Safeway - Ingredients for Life
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Safeway - Ingredients for Life's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Safeway - Ingredients for Life runs a light set where the background shifts from screenshot to screenshot (first shot #1CCCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.