Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Tao Orléans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9CE4F4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Pratique et gratuite, à Orléans Métropole, mes trajets en bus et tram, c’est dans la poche ! L’Appli Tao permet d’accéder à l’ensemble des informations sur les services de mobilité de la Métropole d’Orléans : Bus, Tram, services vélos, Abris vélos, Parcs Relais. Les principales fonctionnalités de l’appli Tao : Organiser vos déplacements : trouver le meilleur horaire et itinéraire selon votre besoin ! Accéder à toutes les informations sur les lignes (itinéraires, correspondances, lieux principaux, plan) Consulter les horaires de l’ensemble des lignes en passage à un arrêt (y compris en temps réel) Enregistrer vos arrêts favoris. Visualiser tous les arrêts du réseau sur une carte ainsi que les plans des lignes Retrouver les informations complémentaires (arrêts accessibles aux PMR, Parcs-Relais,…) Localiser l’ensemble des abris vélos si vous vous déplacez avec votre vélo personnel. Ser…
App details
What you can learn from Tao Orléans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Tao Orléans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tao Orléans runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CE4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.