Screenshot style breakdown
Sampled from 3 of Cape Union Mart's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4D434 bg
#9EBA2D
#4C647C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Please note: This app is for the exclusive use of the Cape Union Mart card customer. Our Self Service app allows you to review your Cape Union Mart card account details as and when it suits you. You can: - Check available credit - Download statements online - Choose to receive statements via email - View latest deals and promotions - Change email address details - Pay your account online - Get Cash (available to qualifying customers) Data rates are determined by your network service provider.
App details
What you can learn from Cape Union Mart
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Cape Union Mart's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cape Union Mart runs a light set where the background shifts from screenshot to screenshot (first shot #B4D434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C647C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.