Sampled from 6 of FreshCo:Grocery Deals & Flyers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4DC2C bg
#ACC126
#4C2464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Plan smarter and stretch your grocery budget further. PLAN BEFORE YOU SHOP The FreshCo app is built around one simple idea: better planning leads to better savings. Browse this week's grocery flyers, explore app-only offers, and build your shopping list in advance so you know exactly what to buy before you walk in. WEEKLY GROCERY FLYERS Stay on top of the latest FreshCo and Chalo FreshCo flyer deals across Canada. Discover savings on fresh fruits and vegetables, meat and seafood, dairy and deli, pantry staples, frozen foods, and household essentials. Get notified when new flyers launch and add items to your list in seconds. EXCLUSIVE DIGITAL OFFERS Unlock personalized grocery savings tailored to how you shop. Load digital offers directly in the app and redeem them in-store — access savings beyond the weekly flyer across more categories. EARN SCENE+ REWARDS ON GROCERIES Link …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are FreshCo:Grocery Deals & Flyers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FreshCo:Grocery Deals & Flyers runs a light set where the background shifts from screenshot to screenshot (first shot #C4DC2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C2464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.