Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Esso and Mobil™ App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#043CA4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
• Use Esso™ and Mobil™ Gift Cards • Redeem PC Optimum™ Points • Contactless Payment at the Pump • Find Nearby Stations • Receipt and transaction history • Earn PC Optimum™ points by signing into your PC™id on the app Find your nearest Esso™ or Mobil™ station with our app’s station locator that let’s you easily find Diesel Efficient™fuel, Supreme and Supreme+ fuel, car washes and more. Update your app today! For more information and frequently asked questions go to https://www.esso.ca/en-ca/essoandmobilapp You can find our Terms and Conditions on https://www.esso.ca/en-ca/essoandmobilapp-terms-conditions You can learn about our Privacy Policy on https://www.esso.ca/en-ca/essoandmobilapp-privacy-policy
App details
What you can learn from Esso and Mobil™ App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Esso and Mobil™ App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Esso and Mobil™ App runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.