Sampled from 5 of Beyond Now suicide safety plan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#043474 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 18.2 words on average (longest 20), 80% speak to "you".
If you or someone close to you is considering suicide, a safety plan can be a reminder of the reasons to live and ways to stay safe. The Beyond Now suicide safety planning app assists you to create your own suicide safety plan; a plan to keep you safe when experiencing suicidal thoughts. Using the app, you can list ideas and contacts to stay safe, including warning signs, coping strategies, reasons for living, and ways to make your environment safe. Convenient and confidential, Beyond Now puts your safety plan in your pocket so you can access and edit it at any time. You can also email a copy to trusted friends, family or your health professional to help them support you. Beyond Now is designed to be used as part of your overall mental wellbeing and safety strategy. It is not intended to be your only form of support. Ideally you should work with a health professional or support pers…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Beyond Now suicide safety plan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Beyond Now suicide safety plan runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.