Sampled from 2 of 菲龙网's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5C64 accent
#111111 text
菲龙网是一个集资讯与论坛于一身的综合门户网站。创立之初,旨在创建一个互助环境,帮助在菲华人了解菲律宾当地法律法规,积极融入当地主流社会。 菲龙网拥有:本地新闻、社区论坛、美食、旅游、分类信息、便民等信息。 菲龙网也时常举办各类活动,让海外游子相聚相识,彼此有个依靠与联系。2018年1月17日,菲龙网首次举办“万人群星演唱会”。目前事菲律宾最具影响力的华文新媒体。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 菲龙网's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 菲龙网 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.