Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The New Yorker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#EC2424 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The New Yorker app is your digital destination for in-depth reporting, political and cultural commentary, fiction, and humor from New Yorker staff writers and contributors around the world. Stay up to date. Read or listen to top stories from your favorite writers, every day. Turn on notifications so you never miss an important story or your favorite topic. Be transported. News and politics. Books and culture. Fiction and poetry. Discover rich storytelling and rigorous reporting that will sweep you away and introduce you to something new. Go about your day. When your hands are full, listen to featured stories read by world-class narrators. If you need a break, solve a crossword puzzle or Name Drop quiz, and flip through a nearly endless supply of cartoons. And, when you’re on the go, save stories to access them on any device, even offline. The app is free to download. Subscribers …
App details
What you can learn from The New Yorker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are The New Yorker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The New Yorker runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC2424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.