Sampled from 6 of UNIQLO: Clothes Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#EC1C24 accent
#111111 text
Discover effortless shopping and effortless style — all with the UNIQLO app. Explore the latest men’s, women’s and kids’ clothing collaborations, inspire your style with fresh fashion ideas, and claim exclusive app-only deals. From timeless LifeWear and streetwear favorites to winter HEATTECH thermal layers and breathable AIRism lines for warmer days, be the first to know when the clothing you love most is back in stock. Complete your wardrobe with everyday denim jeans and essential accessories for your home and redefine your fashion shopping experience with the app that brings you the best of UNIQLO. Discover a clothing app for men, women and kids. Inspire your clothes shopping Browse styles shared by customers, influencers, and UNIQLO staff members from all over the world and get inspiration for your next outfit. Find ideas for women’s, men’s and kids’ clothing and shop practical,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are UNIQLO: Clothes Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNIQLO: Clothes Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.