Sampled from 6 of Pass2U Wallet - Add store card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#1C74CC accent
#111111 text
Pass2U Wallet is your ultimate digital card manager! Seamlessly combine store cards, coupons, event tickets, and boarding passes into one app. Fully integrated with Apple Wallet, Pass2U lets you customize pass designs, organize your wallet effortlessly, and skip the lines with ease. Main Features All-in-One Digital Wallet: Create, store, and manage membership cards, store cards, event tickets, coupons, reward cards, boarding passes, and more. Easy Digitization: Instantly scan physical barcodes or import from photos to convert cards into digital passes. Custom Designs & Templates: Apply hundreds of free pass templates from the Pass Store or design your own with real-time editing previews. Smart Notifications: Receive automatic updates and timely reminders based on your current location or event dates. Cloud Backup & Sync: Safely backup and restore your passes via iCloud or Google D…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Pass2U Wallet - Add store card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pass2U Wallet - Add store card runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C74CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.