Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Integrated Emergency Response's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04444C bg
#275E65
#EC3424 accent
#FFFFFF text
Screenshots
Icon palette
About this app
iER is an AWARD-WINNING FREE-to-use emergency response app, available on all major smartphone operating systems. It connects users to a national network of emergency and security personnel who can assist in the event of any emergency, 24 hours a day, 7 days a week — direct to your location. In addition to emergency response, the iER App now includes a dedicated Infrastructure Reporting tool, giving users a quick and simple way to report service delivery and safety issues in their communities. Every report is logged and directed to the relevant municipal department, helping ensure problems receive attention as quickly as possible. The iER app is accessible to all South Africans and international travellers. Please note that emergency response services are limited to within the borders of South Africa. International travellers can pre-download the iER app before arriving in South Africa f…
App details
What you can learn from Integrated Emergency Response
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Integrated Emergency Response's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Integrated Emergency Response runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04444C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC3424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.