Sampled from 1 of TV Uhlelo Program South Africa • TV Guide (ZA)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C1C1C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 2 words on average (longest 2), mostly ALL CAPS.
TV-Guide South Africa allows you to look up in this fast and complete TV guide available from a sole App. Find all the major South African TV stations all over South Africa (ZA)! An easy access to the best programs from the TV channels in South Africa. New Flat design for your quality program. You can use this app abroad! This app is compatible with new iOS 10, iPhone 6s / 7, 6s Plus / 7 Plus and also with multitasking. List your favorite stations in bookmarks! The South African Program (TV listings) in South Africa. TV-Guide ZA.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are TV Uhlelo Program South Africa • TV Guide (ZA)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TV Uhlelo Program South Africa • TV Guide (ZA) runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C1C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.