Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of iMuthoot Muthoot Finance Loans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4D4 bg
#DDD6BA
#D40C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The iMuthoot app by Muthoot Finance is a trusted digital platform used by millions of users. It allows you to apply for instant loans, manage and repay gold loans, personal loans, business loans, home loans, and LAP, pay utility bills, recharge mobiles, and even shop online – all from one secure app. Key Features - [ ] Loans Made Simple: Apply for Gold Loan, Personal Loan, Home Loan, Property Loan (LAP), Business Loan and more in just a few steps Highlights of Personal Loan - Personal Loan Amount: ₹50,000 to ₹20 Lakh - Repayment Tenure: 12 to 72 months - Rate of Interest: 12.99% to 32% p.a. - Processing Fees: Up to 4.13% of the loan amount (inclusive of applicable taxes) Example: For a personal loan of ₹1,00,000 at an interest rate of 15% per annum for 12 months resulting in ₹8,310 interest amount (interest rate on a reducing balance method), with a processing fee of 4.13% (₹4,130)…
App details
What you can learn from iMuthoot Muthoot Finance Loans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are iMuthoot Muthoot Finance Loans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iMuthoot Muthoot Finance Loans runs a light set with one background colour (#FCF4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D40C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.