Sampled from 3 of GOCCO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC9C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
GOCCO es la marca líder en moda infantil, bebé y recién nacido. Unimos unos diseños exclusivos con prendas de gran calidad para tus hijos. En nuestras tiendas podrás vestir a tus niños desde recién nacidos hasta los 12 años. Además, en cada una de nuestras secciones encontrarás una gran variedad de looks con grandes toques de tendencia, estampados exclusivos y cuidadosamente diseñados. Encuentra la moda infantil y bebé más actual y de excelente calidad en Gocco. Nuestro catálogo online ofrece las últimas tendencias en cada outfit, diseñados siguiendo las últimas novedades en moda para niña, niño, bebé y recién nacido. Los pequeños de la casa crecen súper rápido y es fundamental contar con prendas de diseño y todoterreno que les acompañen durante estos años de tanto movimiento. Los niños no paran de jugar en todo el día y la moda infantil no puede concebirse sin tener esto muy prese…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are GOCCO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GOCCO runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC9C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.