Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Google Pay: UPI, Cards, Loans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CB4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Join crores of Indians who trust Google Pay for their daily UPI and credit card payments. An intuitive and clean interface, powered by lightning-fast and safe payments backed by the security of your bank, payment network and Google. Lightning-fast UPI payments - Scan & pay anywhere: Scan any UPI QR instantly at local shops, restaurants, and more. - Pay anyone, anytime: Send money to friends, family, or any phone number instantly, 24/7. - Direct bank transfers: Transfer funds securely straight from your bank account. - Check balance instantly: View your real-time bank balance across any bank account. - Pay with RuPay credit cards: Link your RuPay credit card for seamless payments directly through Credit on UPI. World-class Google security - Multi-layer protection: Backed by your bank and Google's advanced data safety frameworks to preemptively flag fraud and hacking. - …
App details
What you can learn from Google Pay: UPI, Cards, Loans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Google Pay: UPI, Cards, Loans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Pay: UPI, Cards, Loans runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CB4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.