Screenshot style breakdown
Sampled from 6 of Momentum App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC3C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to the upgraded Momentum App! Download now to view your products. Sign in using your Momentum login credentials to: - View your full product portfolio and key information on the dashboard. - Access your Multiply details with a single tap. - Enable quick access with Touch ID on supported devices. - Personalise your app by adding a profile picture or selecting an avatar. - As a Momentum Insure client, you can now conveniently view all the details of your insured items on the Momentum App.
App details
What you can learn from Momentum App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Momentum App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Momentum App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC3C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.