Sampled from 6 of MAIF - Assurances auto, maison's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC0C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
MAIF - Assurances Auto, Maison Pratique, l’application mobile MAIF vous permet de consulter et de gérer vos contrats d’assurance en toute simplicité. Elle s’adresse à toutes et tous*, que vous soyez sociétaire, adhérent ou non sociétaire. * à l’exception des professionnels indépendants et des personnes morales : sociétés, collectivités, organisations non gouvernementales et associations. Tout est à portée de main, dans votre téléphone : Retrouvez tous vos contrats et garanties d’assurance. Consultez vos devis réalisés sur le site maif.fr et sur l’application MAIF. Vous avez un sinistre ? Déclarez le directement depuis l’application MAIF. Suivez l’avancée de votre dossier de sinistre de A à Z, de la déclaration au règlement. Retrouvez vos documents et justificatifs fournis par MAIF. Envie d’air ? Vous pouvez planifier vos sorties à l’avance grâce à notre assurance Moto Loisir et…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are MAIF - Assurances auto, maison's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MAIF - Assurances auto, maison runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.