Sampled from 6 of NDR Hamburg's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D41424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Alle News, Wetter und Verkehr aus Hamburg. In einer App. Die NDR Hamburg App. JETZT DOWNLOADEN! Schnell, zuverlässig und unabhängig: Die NDR Hamburg App bietet den besten Nachrichtenüberblick für Hamburg. Hör live rein bei NDR 90,3, schau die Videos aus dem "Hamburg Journal" und bleib mit uns über den Messenger jederzeit in Kontakt: Chatten, Sprachnachrichten und Fotos schicken oder Staus melden. Das alles kompakt in der NDR Hamburg App! Jetzt downloaden! Merkliste: Nichts mehr verpassen Ein Artikel, ein Podcast oder ein Video interessiert dich, aber du hast gerade keine Zeit? Kein Problem, leg dir die Inhalte einfach in die Merkliste! Themenseiten: Alle Infos zu einem Thema Unter Artikeln und Videos siehst du neuerdings kleine graue Buttons, zum Beispiel „Landwirtschaft“, „Natur“, „Energie“. Dies sind Themenbereiche, die die NDR Redaktion vergibt. Tappst du auf so ein graues Feld,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are NDR Hamburg's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NDR Hamburg runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.