Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Shop: All your favorite brands's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#7C3424 accent
#111111 text
Screenshots
Icon palette
About this app
Shop brands you love: - Shop big brands and local stores, and follow your faves - Get notified about special offers, price drops, restocks, and new product drops - Save items for later and organize things into collections (like “camping gear” or “ideas for dad”) - Just so you know: brands don’t pay extra to sell on Shop, which means each time you buy, you’re helping out the business Check out with one tap: - Your payment info, shipping address, and shopping preferences all live in your secure Shop Pay wallet - Just tap to check out (no more getting up to go find your card) - Every shopping cart from every store is saved on Shop, so it’s all there when you’re ready to check out - Just so you know: your info is safe with Shop, which meets strict PCI compliance standards Track all your orders: - See every order from every store you buy from - Map exactly where each package is now - Sh…
App details
What you can learn from Shop: All your favorite brands
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Shop: All your favorite brands's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Shop: All your favorite brands runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C3424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.