Sampled from 3 of The Japan Times's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14244C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Welcome to the revamped version of The Japan Times app, powered by a new system that ensures you receive the latest news stories as they emerge and develop. As with the previous version, you can enable notifications for breaking news and featured stories. You will be able to bookmark stories, but unfortunately, we are unable to transfer your archived bookmarks to the new system. Paid subscribers can access audio versions of stories and have the ability to comment.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are The Japan Times's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Japan Times runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14244C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.