Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Urbano Norte's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CCCE4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Este aplicativo foi desenhado para quem busca um serviço de transporte executivo presente no próprio bairro e que garanta que você e sua família serão atendidos por um motorista conhecido com segurança. Aqui você tem linha direta para solucionar seus problemas, basta nos ligar! Nosso aplicativo permite que você chame um de nossos veículos e acompanhe o deslocamento do carro no mapa, sendo avisado quando ele estiver na sua porta. Você ainda consegue ver todos os carros perto da sua localização com a informação de ocupado ou livre dando ao nosso cliente uma visão completa da nossa rede de serviço. A cobrança funciona como a chamada de um táxi normal, ou seja, só inicia a contagem quando você entra no carro. Aqui você não é mais um cliente em muitos, aqui você é o cliente do nosso bairro.
App details
What you can learn from Urbano Norte
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Urbano Norte's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Urbano Norte runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CCCE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.