Screenshot style breakdown
Sampled from 3 of Motiva Rodovias's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CD4EC accent
#111111 text
Screenshots
Icon palette
About this app
O APLICATIVO CCR RODOVIAS AGORA É MOTIVA RODOVIAS. Continue aproveitando todas as funcionalidades e tenha informações essenciais para uma viagem tranquila. CENTRAL DE NOTIFICACŌES: Ative as notificações para acompanhar ocorrências nas rodovias que mais importam para você. Seja informado sobre intervenções ou situações que afetem o tráfego. CONSULTE O TRAFÉGO: Confira as condições em tempo real por meio do mapa interativo ou das câmeras ao vivo. PAGUE SEUS DÉBITOS DAS TARIFAS DE PEDÁGIO: Cadastre a placa do seu veículo para acessar todos os débitos de pedágios eletrônicos nas rodovias administradas pela Motiva. Pague com cartão de crédito, débito ou Pix. ATIVE BENEFÍCIOS E DESCONTOS EXCLUSIVOS: Acesse o Programa de Benefícios Vai na Boa e aproveite descontos em pousadas, hotéis, restaurantes e passeios na região da Costa do Sol. VIAJE COM SEGURANÇA E TRANQUILIDADE: - Solicite …
App details
What you can learn from Motiva Rodovias
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Motiva Rodovias's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Motiva Rodovias runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CD4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.