Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Birdie care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04244C bg
#274265
#54BCBC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Birdie’s easy-to-use app provides everything a carer needs, from easy-to-read weekly rotas, guided care delivery, contextual messaging and more. Over 50,000 carers use the Birdie app, which works seamlessly offline to provide access to visit notes, tasks, digital body maps, medication schedules and more! If they need extra support, carers can raise any concern straight to the office, directly from the app. Features: - Person-centered profiles - Gain a deep understanding of clients, so you can build strong relationships and break the ice - Seamless handovers - Access previous visit notes, so you know what the previous carer has done - Raise a concern - Raise any concern straight to the office, so they can act on it in real-time - Clear medication tasks Interactive body maps and PRNs make sure medication is being administered exactly where and when it's needed - Transparency into worke…
App details
What you can learn from Birdie care
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Birdie care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Birdie care runs a dark set with one background colour (#04244C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54BCBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.