Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyRunway SA Fashion Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#F44C34 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
BIG BRANDS. BETTER PRICES. FRESH FASHION, DAILY. Shop 500+ local and international brands, discover fresh launches every day and get the styles you want at prices that make sense. Find PUMA, Polo, Crocs, Woolworths, Miladys, Converse, Reebok, New Balance and hundreds more, with 30,000+ products across women’s, men’s and kids’ fashion, footwear, accessories, beauty and homeware. BIG BRANDS. BETTER PRICES. - Shop 500+ local and international brands in one app. - Discover big savings, limited-time deals and fresh fashion every day. - Find more of the brands and styles you want without maxing out your budget. EASY DELIVERY & RETURNS - Get convenient nationwide delivery across South Africa. - Eligible returns are easy to arrange by courier or at a PostNet store. FRESH FASHION, DAILY - Discover new launches and limited-time offers every day. - Turn on notifications so you know when the l…
App details
What you can learn from MyRunway SA Fashion Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MyRunway SA Fashion Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyRunway SA Fashion Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4E4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F44C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.