Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Petal & Pup AU's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACACB4 bg
#97979E
#845434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The easiest, and most exclusive way to shop all new women’s clothing arrivals at Petal & Pup! Download the Petal & Pup app to shop Australia & New Zealand’s fastest growing online fashion destination from the convenience of your phone. Proudly Australian with all AU and NZ orders shipped from our distribution centre in sunny Brisbane, Queensland. Shop the latest fashion trends with over 100 new arrivals weekly, so you always are the best dressed. SWIPE TO BROWSE Easily swipe the latest styles in women’s fashion in Australia from category to category & explore our on trend collections of dresses, tops, bottoms, bump friendly & so much more. AVAILABLE ON THE APP -New Arrivals Landing Weekly - Same-day and low-cost shipping available - Easy online returns - Get up to 60% off on sale items - Ordering process is risk-free - Secure payment via credit card, PayPal and Afterpay (buy …
App details
What you can learn from Petal & Pup AU
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Petal & Pup AU's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Petal & Pup AU runs a light set where the background shifts from screenshot to screenshot (first shot #ACACB4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #845434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.